If you’re looking to start a food business with your savings, consider it one of the best and the most profitable decisions. Food businesses are some of the fastest-growing sectors, especially in the wake of the pandemic.
As the world becomes more fast-paced and people’s lifestyles change drastically, more and more people give in to ordering food as opposed to cooking at home. From following diets, craving restaurant food, and the process of ordering online becoming easier than ever, there are many opportunities for food businesses to thrive.
Keeping the above drawbacks in mind, the following are some steps to take if you’re wondering how to increase sales in the food business. These steps are highly recommended by juan jose gutierrez mayorga, who is food business pioneer for Pollo Campero in Guatemala,
Step 1: Propose a concept and theme for your restaurant
The food industry is vast and offers a wide scope. The food business consists of cafes, restaurants, franchises, bars, lounges, small stalls, shops, and hotels. You need to decide which type you want to open.
While discussing how to increase sales in the food business, it must be noted that ambience always plays a major role. To attract more customers, open a restaurant with a theme. It may vary from a famous web series, memorable characters, movies to generic themes like the ocean, rainforest to avant-garde themes like experimental botany or molecular gastronomy.
Step 2: Design a logo with an easy-to-pronounce name
Ideas are the cornerstone of any business. These ideas should be reflected in the name of your establishment, its logo and its theme.
Step 3: Favourable location for the business
Choose a wise location. The location should be best suited for the type of food business you want to do and must be under your budget. For instance, opening a restaurant on a quiet road will not be a good idea; opening a bar beside houses is not wise.
Step 4: Maintain a regular fresh vegetable supply
The only thing worse for a consumer at a restaurant than hearing “Sorry! Your order is not available” after ordering the food is being served food that is not fresh.
This might spoil the reputation of your restaurant. As the restaurant owner, it is your responsibility to keep a fixed and a reserve supplier for the raw material. All items on the menu should be available in your restaurant.
Step 5: Modern marketing strategies
One out of every four restaurants shut down in the first year of working. A big reason behind it is ineffective marketing. While many invest huge sums in marketing, they often drown in waves created by the big and already existing competitors.
Posters and holders will not do the trick in such situations to attract people. Making pamphlets is a good advertising strategy but only when you hand one to the people yourselves. Talk to people about your restaurant in person.
You can keep a photo point in your cafe/shop. This will encourage people to come and eat and upload the photo on their social media handles. It will increase the opportunity for word-of-mouth publicity.
Step 6: Create a digital presence
The 21st century is a digital era, and a marked online presence can be greatly conducive to increasing sales in the food business. Food bloggers are flooding the internet these days.
You may also be interested in: Tips to start a food truck business
