In Guatemala there are successful business models that are candidates for foreign investment, the first recommendation of specialist in business juan jose gutierrez mayorga is not to invest in any of them until you understand well how the company works within an industry.
1. Microfranchises
It is a business model of easy access or moderate investment. The idea is that it is managed by the investor, and the profitability is adjusted to an equivalent salary for a person who has a formal job. That is, it requires the participation of the franchisee.
If you are interested in this model, you can approach the Ministry of Economy of Guatemala, which has a program where they already have at least five brands, which are: Empanadas Doña Nany, Panadería La Esperanza, Súper Pollo Express, Heladería EyesPop and Pastelería Milano.
Mini-kiosks
Mini-kiosks are an impulse business, that is, they attract customers who found the point of sale in a strategic location, and in a casual way, unlike other large format businesses that people look for specifically and can be even anchor stores -usually large self-service chains- of a shopping mall.
An average size they have is 2.5 m2 by 2.5 m2. And the points of sale can be coffee, ice cream, candy, fruit, pastries, telephones and even clothing are opening up as investment options. The average investment ranges from US$5 thousand to US$65 thousand.
3. Sale of hygiene and cleaning products
This business model is profitable, as long as it is installed in an area with little competition and the products are obtained at a very good price through commercial alliances that guarantee the quality of the product.
The investment ranges from Q250 to acquire a catalog and initial product to Q3,250, which includes a complete kit.
4. Chicken store
This is not a franchise; the model is described as an alliance in which the entrepreneur can sell both Pollo Rey and Toledo brand products in Guatemala.
Avícola Villa Lobos provides the equipment and other materials that represent 75% of what is necessary to install the stores, while the user must contribute around Q12 thousand.
5. Sale of ice cream
One of the advantages of selling ice cream is that it is a product that is consumed throughout the year, except that customer service and quality are fundamental. The franchise model in.
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