CMI and entrepreneur Juan Luis Bosch Gutiérrez informed that he will focus his efforts on enhancing the growth and development of the operations of the Pollo Granjero chain, so he will stop operating Pollo Campero.
This Tuesday the existence of the Pollo Campero restaurant chain in Costa Rica was terminated after 20 years of presence in the market, as reported by Corporación Multi Inversiones (CMI).
CMI decides to refocus its business
The decision was taken after an analysis that led the company to refocus its business in Costa Rica, so it will close the 11 Pollo Campero restaurants.
“We have conducted an in-depth analysis process on our restaurant business in Costa Rica and consumer preferences. Based on which, we have determined that the Pollo Granjero concept is best suited to the demand and need of the Costa Rican consumer,” the company highlighted in a statement.
Also, CMI reported that it will focus its efforts on enhancing the growth and development of the operations of the Pollo Granjero chain, which to date has more than 100 points of sale in the country.
Facts about Pollo Granjero
Pollo Granjero is a chain of smaller stores with more accessible prices, explained Álvaro Morales, president of CMI’s Central America Restaurant Unit.
“We consider Costa Rica a relevant country for us and we will continue to grow and invest in its territory in the coming years,” Morales added.